What can an Incredible Edible group do relating to the business plate? Just by growing food in public places, allowing people to see plants in the ground and harvesting the produce when it’s ready, you’re encouraging people to think about where their food comes from – and that isn’t a vacuum packed plastic tub from the supermarket. There are other things you can do so people think about where their food comes from when they decide what they’re next going to spend their well-earned money on. Our own Eclipse Brewing is a super example spinning the IE business plate.